FACEBOOK & TIKTOK MEDIA BUYING

Nearly six years running paid traffic, one client, no gaps.

Not theory, not a course certificate — one continuous client relationship from 2020 to 2025, across home services, health insurance, Medicare, and debt verticals. I built the landers, ran the campaigns daily, and reported the numbers every single day. This page is the receipts.

campaign_ledger.log — sample output

Campaign	Spend	Revenue	ROI	Profit
GetMeHealthInsurance — Facebook	$13,882.80	$16,010.40	15.33%	+$2,127.60
BMT Turbo985 Debt — Facebook	$2,372.85	$4,406.40	85.70%	+$2,033.55
Simple Bath 2 — Facebook	$1,071.27	$4,752.00	343.59%	+$3,680.73
BMT JG Debt (Check) — Facebook	$214.75	$1,280.00	496.04%	+$1,065.25

5.75

Years, One Client (2020–2025)

$139K

Profit, Single Reporting Period

$2.1K

Highest Daily Ad Set Budget

Verticals: Home Services, Insurance, Medicare, Debt, Health, Auto

Capabilities

What I actually did, daily

Media buying isn't just "boosting posts." This is the full operational stack I worked inside.

📊

Campaign Setup & Optimization

Built and optimized conversion campaigns based on live KPI data — CTR, CPC, ROAS, EPC — not gut feeling.

🔐

Ad Account Warming

Set up and warmed ad accounts on Multilogin to keep campaigns stable and reduce ban risk on cold accounts.

🎯

Pixel & Tracking Setup

Meta Pixel installation, custom conversion events, UTM frameworks, and full Redtrack/Voluum integration.

🏠

Landing Page Builds

Built rapid-test landers in WordPress, Elementor, and LanderLab — including interactive chatbot-style funnels.

📊

Reporting & Dashboards

Worked daily inside Shinez and Redtrack dashboards tracking revenue, spend, profit, and ROAS by domain and campaign.

💬

Creative & Funnel Production

Produced static and short-form video creative, A/B split tested ad variations, and built out full funnel flows.

Proof of Work

Real dashboards, real campaigns

Six years of Redtrack reporting from one long-term client relationship — home services, health insurance, and debt verticals. Domains and account details blurred for confidentiality, every number is real.

REDTRACK

$160K Profit — Medicare Campaigns

$442,816.90 in spend generating $603,104.04 in revenue across active Medicare campaigns, with individual campaign ROI as high as 275%.

REDTRACK

$139K Profit in a Single Reporting Window

$884,484.93 in spend generated $1,023,577.13 in revenue across active campaigns — a 15.73% blended ROI, with individual campaigns hitting 85%+ and 496%.

REDTRACK

Home Services — Campaign-Level ROI

Bath remodel campaign hit 343.59% ROI on a $1,071 spend. Also shows the honest side — a roofing test that lost money, which gets cut fast.

REDTRACK

Multi-Vertical Campaign Management

Running health, bath remodel, and flooring campaigns simultaneously across Facebook and TikTok — over $36K in tracked spend in this view alone.

REDTRACK

Creative-Level CPA Testing

Breaking down cost-per-acquisition by specific video creative and audience segment to identify which combinations actually convert.

REDTRACK

Ad-Level Profit Tracking

$8,023 profit at 18.14% ROI for a single campaign, broken down to individual ad-level performance for ongoing optimization.

REDTRACK

Publisher-Level Performance Analysis

Breaking campaign results down by native ad placement and publisher to identify which sources convert — over $1,400 in revenue tracked in this single day.

Stack

Tools I've worked inside

Not a skills list copied from a job board — these are tools I have hands-on hours in.

Ad Platforms

Facebook Ads Manager

TikTok Ads Manager

Snapchat Ads Manager

Tracking & Attribution

Redtrack

Voluum

Meta Pixel / Custom Events

UTM Parameter Frameworks

Ops & Account Mgmt

Multilogin

AdsPower

Cards4Ads

GetGo TradeShift

PayWithExtend

SmartProxy

Airtable

WordPress

LanderLab

Straight Answers

Common questions from past clients

Pulled directly from real screening conversations — kept as they were answered.

How many years of Facebook Ads experience do you have?

Nearly 6 years on one long-term account — home services (roofing, windows, bath remodels), health insurance, Medicare, and debt relief campaigns, running daily across Facebook, TikTok, and Snapchat.

Have you worked with e-commerce brands before?

Yes — I ran my own dropshipping store (both standalone and on Shopify) before moving into agency-side media buying, which gave me both the buyer and seller perspective on what actually converts.

What's the highest daily budget you've handled?

Individual ad sets ran up to $2,100/day, with budgets adjusted up or down by 15-50% based on daily ROI — always tied to actual performance, never a flat increase.

What is a Facebook Pixel, in your own words?

A small piece of code placed on the website that tracks user behavior — page visits, add-to-carts — to measure ad performance, optimize targeting, and power retargeting to people who already visited the site.

How have you used AI tools like Claude in real campaign work?

Used Claude to help build interactive landers for ad campaigns — the most effective was a chatbot-style lander. Also used it to help test and optimize campaigns through a funnel-based approach.

Nearly six years running paid traffic, one client, no gaps.

What I actually did, daily

Real dashboards, real campaigns

Tools I've worked inside

Common questions from past clients

Need someone who's actually run the numbers?